(Posted on: February 26th, 2014)
After recent presentations in the USA (February 4 in Chicago and February 6 in Los Angeles), the European Road Show presented the 3 international exhibitions Cremona Mondomusica, Cremona Pianoforte and Mondomusica New York to Dutch professionals on February 26 in Amsterdam and on February 27 in Copenhagen.
Internationalization is the key word to define the activity of CremonaFiere and, according to a careful analysis developed by the marketing office, Holland and Denmark were considered good catchment areas.
The meetings are addressed to violin makers, instrument makers and piano distributors, associations of producers, distribution and artistic organizations and to the entire field of music teaching, orchestras and bands, festivals and competitions, museums and collections of musical instruments, concert halls and theatres, professional musicians and amateurs, trade, music publishing, collectors, investors and restorers.
The show in Amsterdam proved a huge interest and dedication from the above target groups - Dmitry Badiarov, Russian violin maker based in Holland said: "I attended Mondomusica for many years as a visitor, but two years ago I decided to participate as an exhibitor: today I can say that I will always exhibit both in Cremona and New York because it is an effective event not to be missed by anyone involved in violin-making."
CremonaFiere wishes to thank its partners, exhibitors, visitors and press for making the European Road Show possible and being a vivid event.
Special thanks to the Italian Embassy in The Hague and the Italian Institute of culture for their support in organizing the event.