The mission of CremonaFiere, who is acting as marketing developer, is to support its clients and their work throughout the year with trade exhibitions and events such as international road shows.
The main objective is to create an increasingly high number of business opportunities by reaching new markets and developing new relations with institutions and organizations of the field at international level.
That's why, after recent presentations in the USA (February 4 in Chicago and February 6 in Los Angeles) it was the time to visit Europe. Mondomusica, Cremona Pianoforte and Mondomusica New York were presented on February 26 in Amsterdam and today in Copenhagen with the following aims:
- Strengthening the international image of the music exhibitions of CremonaFiere (Mondomusica, Cremona Pianoforte, Mondomusica New York)
- Taking contact with new potential exhibitors of the following fields: violin-making, accessories, piano, publishing and artistic world.
- Starting new relationships with associations and institutional bodies of the following fields: music production and distribution as well as artistic and cultural worlds with the aim of gradually expanding the international network of contacts.
- Involving the local and specialized press and start new relations with journalists and opinion leaders who represent an authoritative promotional mean.
In his introduction, the Danish Violinist Philip Benjamin Skov, who palyed 3 solopieces at the show, and mr. Knud Arne Jürgensen, also touched upon the greatness of the Cremona area and its importance for classical music as we know it today:
“When talking about the Northern-Italian city of Cremona, it is indeed evitable also to name some of the most famous musical sons of that city, the great Cremona-violinmakers of the 17th century, of whom one of the leading exponents is Nicolò Amati, who lived from 1596 to 1684”
CremonaFiere wishes to thank its partners, exhibitors, visitors and press for making the European Road Show possible and being a vivid event.
Special thanks to the Italian Embassy in Copenhagen and the Italian Institute of Culture for their support in organizing the event.
