The Roadshow of the music exhibitions of CremonaFiere comes to Europe


“CremonaFiere, located in Cremona, not far from Milan, is in fact the birthplace of Italian violin-making, the home town of the Amati, Guarneri and Stradivari families, and today more than 150 violin making workshops are located in town. Recently the art of the violin making in Cremona has been declared a UNESCO World Heritage, and in September 2013 the unique Violin Museum opened its doors in the city center”

 
The words of mr. Massimo Bianchedi, general manager of CremonaFiere, are the background and platform for this new initiative from one of the largest organizers of music exhibitions in the world; The European Road Show, which presented the 3 international exhibitions Cremona Mondomusica, Cremona Pianoforte and Mondomusica New York to Dutch professionals on February 27 in Copenhagen.
 
Internationalization is the key word to define the activity of CremonaFiere. Presenting its shows to specific target users who are particularly interested and not yet completely informed is one of the objectives of the roadshow that CremonaFiere is about to start.
 

After recent presentations in the USA (February 4 in Chicago and February 6 in Los Angeles), it was be the time to visit Europe. According to a careful analysis developed by the marketing office of CremonaFiere, Holland and Denmark were considered good catchment areas in relation to the three important exhibitions organized by CremonaFiere: Cremona Mondomusica, Cremona Pianoforte and Mondomusica New York. For this reason, the team of CremonaFiere presented the exhibitions to European professionals on February 26 in Amsterdam and on  February 27 in Copenhagen. with the following aims:

 

  • Strengthening the international image of the music exhibitions of CremonaFiere (Mondomusica, Cremona Pianoforte, Mondomusica New York)
  • Taking contact with new potential exhibitors of the following fields: violin-making, accessories, piano, publishing and artistic world.
  • Starting new relationships with associations and institutional bodies of the following fields: music production and distribution as well as artistic and cultural worlds with the aim of gradually expanding the international network of contact
  • Involving the local and specialized press and start new relations with journalists and opinion leaders who represent an authoritative promotional mean.
The meetings were addressed to violin makers, instrument makers and piano distributors, associations of producers, distribution and artistic organizations and to the entire field of music teaching, orchestras and bands, festivals and competitions, museums and collections of musical instruments, concert halls and theatres, professional musicians and amateurs, trade, music publishing, collectors, investors and restorers.

Dmitry Badiarov, Russian violin maker based in Holland said:

 

“I attended Mondomusica for many years as a visitor, but two years ago I decided to participate as an exhibitor: today I can say that I will always exhibit both in Cremona and New York because it is an effective event not to be missed by anyone involved in violin-making.”

 

Also the show in Copemhagen proved a huge interest and dedication from the above target groups with more than 60 participants. In his introduction the Danish Violinist Philip Benjamin Skov, who palyed 3 solopieces at the show, mr. Knud Arne Jürgensen, also touched upon the greatness of the Cremona area and its importance for classical music as we know it today:

 

“When talking about the Northern-Italian city of Cremona, it is indeed evitable also to name some of the most famous musical sons of that city, the great Cremona-violinmakers of the 17th century, of whom one of the leading exponents is Nicolò Amati, who lived from 1596 to 1684”
 

CremonaFiere wishes to thank its partners, exhibitors, visitors and press for making the European Road Show possible and being a vivid event.
Special thanks to the Italian Embassy in The Hague and the Italian Institute of Culture for their support in organizing the event in Amsterdam.
Special thanks to the Italian Embassy in Copenhagen and the Italian Institute of Culture for their support in organizing the event in Copenhagen.

 

 

 

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